Logo Redesign Studio: A Graphic Design Challenge with 21 Real-World Brands
 
Think like a designer. Respect the past. Reimagine the future.
 
This interactive design challenge gives students the unique opportunity to step into the shoes of a professional graphic designer. With 21 real-world logos from well-known brands and institutions, students will explore the timeless question in branding: When should a logo stay the same, and when should it change?
Some logos stand the test of time. Others need a refresh to stay relevant in today’s visual culture. This hands-on activity encourages creative problem-solving and thoughtful design as students analyze, brainstorm, and reimagine logos—then compare their redesigns with actual professional updates on the following page.
 
What’s Included:
21 original logos ready for student analysis and redesign
21 reveals showing how professional designers updated each logo
Students or teachers can choose to sketch by hand on paper or use digital design tools
 
Perfect for graphic design, branding, marketing, and visual arts classes. Works for middle school through college levels.Use as a unit project, portfolio builder, warm-up challenge, or sub plan