Real World Graphic Design: Logo Analysis + Create Your Own!
From the eyes of real graphic designers—what works, what doesn't, and why it matters.
We’re surrounded by logos—on every street corner, product label, and screen. But not all logos are created equal! In this engaging real-world lesson, students will explore two contrasting modern logos (one strong, one weak) to evaluate what makes a logo successful—or forgettable. Using our professional experience in graphic design, we break down essential visual elements like simplicity, readability, memorability, balance, and target audience.
 
What’s Inside:
Side-by-side analysis of two real-world logos (one effective, one not-so-much)
Guided student analysis questions that dig into visual design, branding, and clarity
Short reading section: “Do Ugly Logos Exist?”—a casual, honest look at what we see as designers
Design challenge worksheet: Students create their own fast food restaurant logo using what they've learned
Logo planning prompts: name, type of food, colors, font style, audience, etc.
Template sketch page for logo thumbnails and a final version
Why It Works:
Helps students think like designers, not just artists
Combines visual critique + creative output
Connects art class to branding, business, and the design world
Encourages thoughtful use of typography, shape, and color
Flexible Use:
Great for middle and high schoolFW
Perfect for career exploration, media literacy, or branding units
Ideal for sub plans, early finishers, or graphic design mini-lessons
Let’s help students learn to see design critically and create with purpose—because the next great logo could start right here!