Food Packaging Redesign Challenge
Teach real-world design thinking with this engaging, hands-on project that challenges students to update and improve existing food packaging. Perfect for graphic design, marketing, or visual arts classes, this activity blends creativity with critical thinking and branding strategy.
 
What’s Included:
Page 1: Instruction & Inspiration
Clear directions for the redesign challenge
Tips for balancing brand identity with modern updates
Visual example
Pages 2–4: Redesign Templates (9 Food Brands)
Three food packages per page
Blank label/packaging outline beside each for student redesign
Students analyze and rethink layout, color, font, and imagery
Pages 5–6: Extra Blank Templates
Open-format packaging outlines for extended practice or custom brand ideas
Great for early finishers or creative expansion
Page 7: Real-World Redesigns
Redesigns of each of the 9 products
Shows original design vs. professional redesign now used on the marke
Encourages reflection and discussion on design choices
Why It Works:
This challenge helps students:
Practice visual problem-solving
Think critically about branding and user experience
Understand how design evolves over time
Create purposeful, modern packaging that communicates clearly
Use it as a standalone design project, part of a branding unit, or a sub plan that doesn’t compromise on quality or engagement.