The Psychology of Shapes — Shapes, just like color, affect how people perceive a business, corporation, foundation, etc. This reviews the most common shapes found in logo design and what they mean. This is 2 pages 8.5x11 and you can tile it together if you want to make a 8.5x22 poster or leave it as a 2 page handout. Also included is a worksheet to match shapes to popular logos — Although this is easier, we've chosen logos that might include more than one shape or try to be a little more tricky. Students don't find this overly difficult but I always include right before I require them to design only with certain shapes. It helps solidify the choice of shape in their design before they just choose random parts and pieces to make a successful logo.